Wizcraft Entertainment Agency

Wizcraft Entertainment Agency is one of India's most iconic event management companies — creators of the IIFA Awards, hosts of Michael Jackson's India tour, and trusted by 600+ global brands for over 35 years.

Founded in 1990, Wizcraft Entertainment Agency Pvt. Ltd. is one of India's foremost experiential marketing and event management companies, with a legacy spanning over 35 years. Built on imagination, collaboration, and a passion for storytelling, Wizcraft has grown from a homegrown idea into a global experiential powerhouse. The agency has been trusted by 600+ Fortune companies, government bodies, international associations, and cultural institutions to bring their most ambitious visions to life. Wizcraft's most celebrated creation is the IIFA Awards (International Indian Film Academy) — the world's biggest celebration of Indian cinema, held across global destinations and watched by hundreds of millions. Other landmark productions include the Michael Jackson India Tour (1996), the Global Citizen India Festival, the BMW Experience Tour, and numerous nation-building events for the Government of India. Today, Wizcraft operates across Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, and Dubai — offering end-to-end capabilities across strategy, design, content, technology, logistics, and execution. Think Experiences. Think Wizcraft.