The Circuit

Sherrin Varghese

Mumbai’s leading hub for Virtual Production & AI—an all-in-one facility for Unreal Engine film, animation, music video shoots, audio production, and immersive content creation.

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The Circuit is a Mumbai-based production platform using Virtual Production, AI-led workflows, and agentic automation systems to execute film, music videos, branded content, and audio production across collaborative studio environments.

Sizzle Reel

About

The Circuit is a Mumbai-based production platform operating across virtual production workflows, AI-assisted content creation, and collaborative studio ecosystems. Beyond traditional production execution, The Circuit integrates AI-driven agentic automation systems to streamline planning, coordination, and post-production workflows across distributed studio environments. These systems assist in: structuring production pipelines coordinating multi-studio execution in Mumbai optimizing editing and post-production workflows accelerating content versioning and delivery cycles After several years of functioning as a physical studio space, The Circuit has transitioned into a flexible production model, working across partner studios and production environments depending on project requirements. This enables a shift from location-dependent production to system-driven execution, where each project is assembled using the most efficient mix of virtual production, studio environments, and AI-assisted workflows. The focus is now on content-driven production systems, original IP development, and scalable execution models powered by Unreal Engine and AI automation layers.

Services

Virtual Production & Unreal Engine Workflows |. Real-time production using Unreal Engine for films, music videos, ads, and branded content. Includes previsualization (previz), virtual sets, and hybrid production pipelines across studio environments.

AI & Agentic Production Systems (Enterprise Content Automation Layer) |. AI-driven agentic systems built using n8n workflows and automation architecture to power end-to-end content creation at scale, from planning and production to publishing and distribution. These workflows enable: Content planning and production orchestration Automated editing, versioning, and multi-format generation Social media publishing, scheduling, and distribution CRM-integrated content workflows for brands and creators Product-led campaign and digital content pipelines These systems transform production into a continuous, scalable content engine across platforms and audiences.

Music Video Production |. End-to-end music video production including concept development, virtual production design, chroma-based shoots, and post-production workflows across multiple studio setups in Mumbai.

Film & Branded Content Production |. Creative production for films, commercials, and branded storytelling using a mix of virtual production, studio shoots, and location-based execution depending on project needs.

Music & Audio Production |. Recording, mixing, mastering, sound design, and audio production for music, voiceovers, and commercial content.

Podcast & Digital Content Production |. Multi-camera podcast and talk show production setup with end-to-end editing and distribution workflows supported by automated post-production systems.

Live Music & Performance Experiences |. Curated live music experiences, recordings, and hybrid performance formats executed across partner venues and production spaces.